Project Info:

For our level four group assignment, we conceptualized a next-gen technology requiring two devices to communicate with a distinct UI interaction and created a promo video. I was excited to work with my chosen peers and met with our professor weekly to discuss our pitch, storyboards, and rough edit. We also used an optional fourth meeting for final draft feedback before submission.

We brainstormed ideas, focusing on the problem rather than solutions, and decided on a portable allergy testing device. Despite initial design challenges due to unavailable parts, we pivoted to a foldable meat thermometer, which matched our vision. I was responsible for the UX storyboards, focusing on user interactions with the UI, and used stock images to speed up the process.

For the video, I handled scenes with the device and infographics. To facilitate easier tracking in After Effects, I created a blue and green screen sticker with tracking dots for our mockup device using Adobe Illustrator and Cricut Design Space. Despite some difficulties, I managed to track and fine-tune in Mocha AE by learning and applying advanced tracking techniques, such as Adjust Track and Manual Track.

Creating the infographics, I aimed to highlight the impact of food allergies. I learned and adapted animation techniques to suit our information, particularly for the list of allergens tested. The timing and execution of the radial wipe and trim paths required careful adjustment, but I was pleased with the outcome.

Reflecting on the project, I would improve the shooting process by using a tripod or renting a gimbal for smoother shots. In post-production, adjusting framing helped address minor issues, but the main lesson was to consider tracking challenges during filming. This project reinforced the importance of planning and executing creative ideas with technical precision.

Project Details:

• Course:Motion Design - Level 4
• Roles:UX Story Boards, Designer, Motion Design/SFX, Director, Script writer
• Software:Adobe Illustrator, Adobe Photoshop, After Effects, Mocha AE
• Date:April 15, 2024
• URL:Full Video on YouTube